Ethnic fast food was #2 in terms of growth at almost 7%, mostly thanks to strong performances from Chopstix and German Doner Kebab.
Consumer traffic patterns throughout the day underwent significant shifts in 2024. Morning visits witnessed substantial footfall growth, with the 6am – 9am slot increasing by 14%, and the 9 am – 12pm period by 7%. These rises reflect a trend among consumers for on-the-go breakfast, fuelled by the steady stream of workers returning to the office after a prolonged absence
