GDK
Ethnic fast food was #2 in terms of growth at almost 7%, mostly thanks to strong performances from Chopstix and German Doner Kebab.
Consumer traffic patterns throughout the day underwent significant shifts in 2024. Morning visits witnessed substantial footfall growth, with the 6am – 9am slot increasing by 14%, and the 9 am – 12pm period by 7%. These rises reflect a trend among consumers for on-the-go breakfast, fuelled by the steady stream of workers returning to the office after a prolonged absence
GDK BLUEWATER NOW OPEN
We have now opened the doors to a fantastic new restaurant in Bluewater Shopping Centre, bringing our elite kebabs to one of the country’s most popular shopping hubs.
Address: Unit EVL05, Winter Garden, Bluewater Shopping Centre, Bluewater Pkwy, Dartford, DA9 9ST.
Brand Expansion
GDK has been expanding rapidly, with plans for increased restaurant openings, leveraging collaborations with influencers like Khaby Lame to attract younger consumers. The brand is known for its modern take on traditional kebab offerings and seeks to blend fun with convenience through creative partnerships
‘Fast food apps are more popular among younger age groups, with 48% of tech-savvy 16-34 year-olds using them compared to only 12% of the less digitally inclined 55+ group. German Doner Kebab’s app gained 270,000 downloads by December 2023, showing the trend towards mobile ordering. User-friendly apps like GDK’s cater to the rising mobile tech reliance for tasks such as food ordering.’ Trish Caddy for Mintel report