2Aug
Brand Expansion
GDK has been expanding rapidly, with plans for increased restaurant openings, leveraging collaborations with influencers like Khaby Lame to attract younger consumers. The brand is known for its modern take on traditional kebab offerings and seeks to blend fun with convenience through creative partnerships
‘Fast food apps are more popular among younger age groups, with 48% of tech-savvy 16-34 year-olds using them compared to only 12% of the less digitally inclined 55+ group. German Doner Kebab’s app gained 270,000 downloads by December 2023, showing the trend towards mobile ordering. User-friendly apps like GDK’s cater to the rising mobile tech reliance for tasks such as food ordering.’ Trish Caddy for Mintel report